When you’re starting your practice, the first step is trying to find clients to fill your caseload. At this stage, it can feel a little desperate at times. You need clients in order for your practice to *survive* let alone thrive, because a successful practice requires income of some kind to be sustainable. We all […]
Benefits of Actively Marketing New Clients When Your Caseload is *Full* Read More »
When I started PsychFusion, I was thinking of my own experience, years ago, when I was working in public health. I thought the idea of my own therapy practice was interesting, but I didn’t know how to begin, didn’t know what to do, and couldn’t find anyone personally or professionally willing to help. So I
Private Practice Coaching for Existing Therapy Practices Read More »
There is a lot of economic uncertainty at the moment both financially and politically. Many of us are and have been concerned about what the future holds, and whether or not we can handle any unexpected economic turmoil. This may seem like an unusual time to start a new business. It might even scare you
How Starting Your Practice Can Provide Protection During Economic Uncertainty Read More »
If you’re going to operate your own private practice, you’re going to need a website, and you’re going to need a website that speaks to the audience you want. People need to get to know you. They need to know why they should call you over all the other therapists in your area, and they
What’s Really Stopping You From Taking a Step Forward? Psychology and business are not so different. The same issues that affect our mental health can also affect our decision making around starting, running, and growing a business. The more I talk to people and ask them what it is that’s stopping them from launching their
Choice Paralysis and Starting Your Private Practice Read More »
Even with PsychFusion, I still manage what I humbly consider to be a successful private practice. Not only do I typically operate a full schedule of largely cash paying clients, but I am also a psychotherapy partner of several national sports organizations. You wouldn’t know it, but I’ve been able to grow this practice despite
Big City or Small City Therapist Marketing: Pros and Cons Read More »
Maybe you’ve heard the news, maybe you haven’t, but it seems as though Congress has successfully banned TikTok in the United States. For those that do not use TikTok, the reaction to this is likely some variation of “who cares” or “why does this matter?” For you, it probably doesn’t. But I’ve met a lot
What’s Happening at TikTok – And Why You Need a Well Rounded Online Presence Read More »
The other day I was consulting on a job advertisement that a therapist I know was writing. She already has a successful practice with several therapist working for her, but their caseloads were full and she needed someone else to take some of the clients that were being turned away. As we worked on this
You Don’t Need to Run the Whole Business Yourself Read More »
I do a lot of my marketing on social media. In fact, I built much of PsychFusion through our shared Facebook group, and many of the future clinicians that I connect with came from Facebook. Still, I think it’s important to set expectations about what social media can do for therapists, and what is actually
Social Media Trends, Instagram, and You Read More »
It’s here again. The new year. 2025 is around the corner, and if you’re like me, this one feels a little bit different. There’s a lot we can point to, from the state of the world to the things happening at home, but something about this year feels like it’s going to be different –
How Starting Your New Private Practice Covers Every New Year’s Resolution Read More »
