Therapist Marketing

Maybe you’ve heard the news, maybe you haven’t, but it seems as though Congress has successfully banned TikTok in the United States. For those that do not use TikTok, the reaction to this is likely some variation of “who cares” or “why does this matter?” For you, it probably doesn’t. But I’ve met a lot […]

I do a lot of my marketing on social media. In fact, I built much of PsychFusion through our shared Facebook group, and many of the future clinicians that I connect with came from Facebook. Still, I think it’s important to set expectations about what social media can do for therapists, and what is actually

Building a successful practice is going to require marketing. There are many ways you can market – and we talk about them often here on our blog and on our Facebook, so please follow to stay in the loop – but you will need to make sure that potential clients have a way to find

As a private practice coach, I work with therapists at different stages in their careers. Many of the therapists I work with that have already launched their practice have spent a lot of time researching how to grow, and have spoken to companies that offer various marketing services for therapists selling them on a wide

In the business world – not just for therapists, but for all businesses – there is benefit to having a niche. Most “customers” do not have the ability to distinguish one from another, and so they’ll usually go with the one that offers the best price, or the one with the best brand recognition, or

Reviews matter, even in the world of psychotherapy. Reviews on Yelp and Google are some of the first things you’ll see when searching for someone’s name and practice, and the more reviews you have, the more digital visibility your practice will have as well. But there’s a problem – it’s very hard to ask for

I do a lot of work with social media. Most of you reading this probably discovered me and work with me primarily through Facebook. When it works, social media is a great way to make connections with like-minded people, lead discussion, and even grow a business. You also *need* a social media account, no matter

We know what it’s like to be a therapist. We may even know what it’s like to be a client. But we often forget what it’s like to be someone that *needs* a therapist – someone that has to make a decision that will potentially have a significant effect on their mental health. This is

Growing any business requires customers, and therapy is no different. In some cases, especially as you’re first starting out, you are going to feel like you’re in survival mode – like you need to accept any patient you can find in order to keep the lights on. In some ways, that’s true. It is very

Therapy is a naturally personal career. We get to know our clients on an individual level and, whether intentionally or not, they get to know us. Therapy is almost like a friendship in that way, and while we may be able to maintain emotional distance, charge fees, and separate the personal from the professional, it