In the business world – not just for therapists, but for all businesses – there is benefit to having a niche. Most “customers” do not have the ability to distinguish one from another, and so they’ll usually go with the one that offers the best price, or the one with the best brand recognition, or […]
What if You DON’T Need a Niche? Read More »
Reviews matter, even in the world of psychotherapy. Reviews on Yelp and Google are some of the first things you’ll see when searching for someone’s name and practice, and the more reviews you have, the more digital visibility your practice will have as well. But there’s a problem – it’s very hard to ask for
How to Get Reviews and Testimonials Legally and Safely Read More »
Part of growing a business means reducing how much work we have to do on tasks unrelated to our expertise. As therapists, our expertise is therapy, and so it is often a good idea to utilize tools – and people – to try to reduce how much time and energy we spend on those tasks
What IS AI Actually – Help for Therapists Opening a Private Practice Read More »
I do a lot of work with social media. Most of you reading this probably discovered me and work with me primarily through Facebook. When it works, social media is a great way to make connections with like-minded people, lead discussion, and even grow a business. You also *need* a social media account, no matter
Common Mistakes Therapists Make With Their Social Media Accounts Read More »
During those early stages of starting a practice, it’s not uncommon to try to avoid any unnecessary costs. After all, starting any business can be expensive, and most of us are not sitting on a large sum of money that we can live on as we try to grow. I want to also encourage you
Should You Offer Remote or In Person Therapy? Which is Better? Read More »
The average household savings balance is a whopping $62,000. If you don’t have that much in savings, don’t worry – almost no one does. The *median* household savings balance is $8,000. The only reason the average savings balance is so high is because the upper 1% has a *lot* of money. Even if you’ve saved
How Much Savings Do I Need to Start My Private Practice? Read More »
In the early stages of building a practice, you may decide that it’s in your best interests to accept insurance. Though this might limit how much of a profit you can make (insurance companies are fairly notorious for providing much lower payments than therapists deserve), it is a useful way to make sure that your
The Delicate Balance Between Pricing and Value Read More »
Yes. One of the primary fears that I hear from those that have that desire to start their own private practice is that they are most worried about money. They’re worried that they may quit their job to start their own private practice and not make enough money to survive. There is absolutely value to
Can You Become a Therapist Without Quitting Your Day Job? Read More »
One of the main reasons that people leave the public health sector in order to start their own private practice is to take back control of their time. Hospitals and other medical facilities are extraordinarily demanding, often with long hours day and night and work that does not last or end through a typical 9
Running a New Practice: You Don’t Have to Do it All Yourself Read More »
We know what it’s like to be a therapist. We may even know what it’s like to be a client. But we often forget what it’s like to be someone that *needs* a therapist – someone that has to make a decision that will potentially have a significant effect on their mental health. This is
What is a “Digital Footprint” and Why Does it Matter? Read More »
